Studio4 required a rebrand and site rebuild, a collaborative project, utilising the capabilities of our sister companies in the Branded group to showcase the photography, motion graphics, CGI and retouching work of Studio4.
The concept of ‘to the power of four’ was a radical change from the previous, more conservative ‘grid style’ and necessitated some innovative video and feature imagery creation.
A key consideration was to retain the integrity of the imagery without cropping or otherwise compromising in any way.
It was a requirement that the site be optimised for every screen size from mobile to 27inch iMac (as that was considered a device likely to be used by Creative Directors who often commission photography and associated services).
A bespoke Home page video was produced in-group with some innovative video formats and coding that were undertaken for the best possible performance across all devices.
magLabs supported the relaunch with social media and html email communications.
Of course, there needed to be a flexible, intuitive and easy-to-use CMS so that non-coding personnel could regularly update the site.
We undertook a comprehensive training programme and we provide support under a bespoke arrangement that includes some content (when the client lacks resource).