The NBC New Media team create quarterly presentations to market upcoming NBC Universal titles around the world. Their existing process involved obtaining content from multiple sources and customising each presentation based on the client’s territory and language.
It was time consuming, resource heavy and often resulted in brand inconsistencies across distributed content. Our brief was to simplify content management and the creation of the quarterly presentations, ensuring distributed content was on-brand and consistent globally.
Our solution was to create an online tool optimised for all devices to enable the New Media team to manage the creation and distribution of their content across all territories from one centralised platform. The site would showcase all available titles, allow users to preview title information and generate customised presentations through a password protected user account.
The platform would hold territory specific content and provide administrators with the controls to open or restrict access for each user. The site would also be available in multiple languages for its multinational usage.
By creating a presentation template we could ensure all content being distributed was not only on-brand but that the branding was consistent across all territories. The technology was carefully considered to ensure users could generate their customised presentation within seconds.
The online presentation tool streamlines the creation of quarterly presentations and the way the NBC Universal New Media team manages their content. We developed an on-brand, responsive, user friendly site with a clear user journey, allowing users to quickly and easily generate marketing presentations whether in the office or on the go. Password protected accounts means that users are able to see content specific to their assigned territories within their preferred language, providing a secure, personal and efficient experience.
The site showcases all available titles and the bespoke filter feature allows users to search and filter titles by category and genre. They are then able to generate an on-brand, customised presentation, making selections by title, genre and/or category, or simply downloading all available titles.
We built a user friendly CMS so the team are able to upload content themselves. By creating a presentation template and centrally managing all content, the NBC New Media team can ensure branding is consistent and that accurate, up-to-date information is being distributed across the globe to market all upcoming titles.