Ready to work together?
Get in touch
Ready to work together?
Get in touch
Visit
2nd Floor, 30 Park Street, London SE1 9EQ
demystifying
E-commerce
we’d love to help you
Grow your Profit.
the support you need to increase online store conversions
With e-commerce sales set to soar over the next decade as consumers continue to re-evaluate their buying options, the opportunity has never been greater for retailers to win new customers and increase their share of sales with existing customers.
The magLabs Digital team can help you optimise the profitability of your online store to fully take advantage of this opportunity.
We will provide an independent assessment and make practical recommendations, which can be implementated by your team or with the help of a partner of your choice. We have a skilled and experienced team of developers and specialists ready to partner with you, should you require our support.
Why not get in touch – an audit by the magLabs Digital team is guaranteed to give you strategic actions that will increase your e-commerce sales and profitability.
we are
Specialists in
Targeting the right visitors
The magLabs Digital team can help you through the targeting maze, from Facebook custom audiences to adding event tracking and all points in between.
And of course, we'll help you prioritise SEO, which is, in a sense, the best targeting because it enables you to put your products in front of customers when they are searching for what you offer.
User experience
Positive user experience is key for customer retention and for sales expansion by word of mouth, which are both important conditions for growing profit.
Satisfied customers (and those not so satisfied) tend to share their purchase experience with others.
Using each opportunity along the flow to create a great connection with your customers and making sure the path to purchase is simple and secure will maximise conversions.
Expanding cross-sell and upsell strategies
Expanding your services with your current customers is an important way to grow your business.
They know you and your products, so upselling or cross-selling to an existing customer can be more cost-effective than acquiring new ones.
Whether B2B or B2C, the art of cross-selling and upselling is in paying close attention to your customers’ requirements and acting as a trusted advisor.
We’ll help you create and build on that foundation, with promotions, discounts and bundles and the technical means to implement them.
Optimising product and checkout pages
Collections, product and checkout pages are a critical part of your e-commerce, turning shoppers into paying customers.
There are proven techniques for optimising customer experience. There are several less obvious ways too and they are all aimed at simplifying the purchase process.
Reducing shopping cart abandonment
From concerns about privacy and security to their lunch burning under the grill, your customers have many reasons to abandon their purchase.
We’ll help you avoid the reasons you have control over, by optimising your checkout flow and by taking measures to balance your messaging.
Platform
From Shopify to Magento, from BigCommerce to WooCommerce, we can guide you through the wide range of platforms and pricing options.
Some have limited support, while some offer access to technical support and development teams, but with a hefty price tag. magLabs Digital can supply the inside knowledge you need to make the right choice.
If your current platform is limiting your growth, proving too expensive or is just not fit for purpose for any reason, we can provide expert, independent advice on which platform would be more suitable and then work with you to ensure a seamless migration.
Performance and site speed optimisation
Fast page load speed and good site performance are key factors for e-commerce success.
And with more customers accessing e-commerce sites from their smartphones, high performing mobile pages are increasingly important.
Across browser, device, platform and content, from caching to reducing requests, our dev team will make sure that everything is covered and nothing holds your online store back.
Taking advantage of social media
Social media can be a powerful means of converting followers into customers.
We can help you analyse which channels will suit your business best and devise a strategy for creating and publishing content to build engagement, followers and, ultimately, customers.
